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Fashion Marketing Communications, by Gaynor Lea-Greenwood
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Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. – have become increasingly important in the fashion business.
This textbook for students of fashion design, fashion marketing, communications and the media sets out all that they need for the increasing number of courses in which the subject is a part.
- Sales Rank: #408401 in Books
- Published on: 2013-03-18
- Original language: English
- Number of items: 1
- Dimensions: 9.65" h x .48" w x 6.85" l, .0 pounds
- Binding: Paperback
- 216 pages
Review
it s a highly recommended read if you too want to work in fashion or even if you don t it gives great insight into the fashion through business eyes. (March 2013, Urbanoblog.com)
About the Author
Gaynor Lea-Greenwood, MA, BA, is Senior Lecturer in Fashion Marketing and Buying at Manchester Metropolitan University, having worked at a senior level in the fashion industry. She is an active researcher, external examiner for UK Universities and Assistant Editor of the Journal of Fashion Marketing and Management.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Five Stars
By Yasser Al Hawaj
Great book as all the information is very straightforward and to the point!
0 of 1 people found the following review helpful.
Fashion Marketing 101
By Elif
Only good for beginners and students of fashion.
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