Free PDF Spa Business Strategies: A Plan for Success, by Janet M. D'Angelo
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Spa Business Strategies: A Plan for Success, by Janet M. D'Angelo
Free PDF Spa Business Strategies: A Plan for Success, by Janet M. D'Angelo
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Spa Business Strategies: A Plan for Success goes beyond theory to address the business and marketing strategies that are vital to operating a successful day spa. Unlike other books that focus on simplistic definitions and technical jargon, this user-friendly, easy-to-read text takes a more thoughtful and interactive approach to the subject, analyzing the current and future state of the industry, explaining fundamental practices in business development, and interpreting data in a meaningful way that highlights the real concerns of day spa owners. The interactive approach is meant to involve the reader and encourage the completion of the challenging tasks involved in starting and maintaining a successful business. The text uses thought-provoking questionnaires, targeted worksheets, and practical examples to guide the reader through important business topics such as developing a business plan, purchasing a day spa, finding the right location, financing, marketing, utilizing technology, designing a functional spa, and much, much more. This unique text is designed to encourage the day spa owner or future manager to develop critical thinking skills that will promote solid business practices and sustain the continued growth of the day spa industry.
- Sales Rank: #1793198 in Books
- Brand: Brand: Milady
- Published on: 2005-11-29
- Original language: English
- Number of items: 1
- Dimensions: .61" h x 8.00" w x 9.26" l, 1.47 pounds
- Binding: Paperback
- 416 pages
- Used Book in Good Condition
Review
Great concept. A much needed tool for today's Salon/Spas.
Looks like a great idea. The outline covers a wide variety of business issues that need to be discussed. This text may be a fresh perspective
I think the product would be beneficial to the spa owner. I agree with the overall concept and target market. The outline appears to cover all the topics.
About the Author
Janet M. D¿Angelo, M.Ed., is a licensed aesthetician and a Marketing and Public Relations Consultant.
Most helpful customer reviews
19 of 19 people found the following review helpful.
Most Comprehensive Guide...
By C. Guy
What didn't Ms. D'Angelo cover? I can't think of anything! A mass of valuable information for anyone considering the Spa business. This book will be an invaluable guide for my business for a long time. It has done the work and the research for me. With the most up to date information for todays marketplace. A comprehensive outline for bringing a vision to reality and beyond. I feel so much more confident now in where to start and how to market and promote my business and how to keep it fresh and viable into the future. I'm so grateful for this book.
15 of 16 people found the following review helpful.
Great book with a wealth of information!
By M. Logan
An easy read with lots of valuable information on how to do it right the first time. Plenty of resources listed to gather more info from, as well as the importance of the marketing plan and how to go about it. Even if our are already established the book offers many useful tools for successful business operations.
5 of 5 people found the following review helpful.
At last a book that gets the nuts and bolts of the Spa business
By Carlos Toshiro Kurimoto
Janet D'Angelo has done a great work to simplify the real nuts and bolts of what a Spa Business entails. Has saved me an enourmous amount of money and time.
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